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Digital marketing

Welcome to our comprehensive digital marketing course! In this dynamic program, you'll embark on a journey to master the fundamental concepts and practical strategies essential for success in the ever-evolving digital landscape.

Beginner Level

Flexible Schedule

Learn at your own pace

Join us on this exciting journey into the world of Digital marketing and unlock endless opportunities for growth and success!

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What you'll learn

Website Analytics

Google Analytics

Search Engine Optimization (SEO)

Google Search Console

SEMrush / Ahrefs / Moz

Content Management Systems (CMS)

Grammarly

Canva / Adobe Creative Cloud

Email Marketing

Mailchimp / Constant Contact / Campaign Monitor

Social Media Management

Hootsuite / Buffer / Sprout Social

Facebook Business Manager / Twitter Ads / LinkedIn Campaign Manager

Paid Advertising (PPC): Google Ads, Bing Ads, Facebook Ads / Instagram Ads / LinkedInAds

HubSpot / Marketo / Pardot

Salesforce / HubSpot CRM / Zoho CRM

Zoom / GoToWebinar / Webex

Google Data Studio / Tableau / Power BI

Conversion Rate Optimization (CRO)

Course Structure

1. Introduction to Digital Marketing

  • Explore the evolution of digital marketing, its significance in today's business landscape, and key terminology

2. Website Optimization

  • Learn how to create and optimize websites for better user experience and search engine visibility

3. Search Engine Optimization (SEO)

  • Dive into the strategies and techniques to improve a website's ranking on search engine results pages.

4. Content Marketing

  • Discover the art of creating compelling content to engage and attract your target audience.

5. Social Media Marketing

  • Harness the power of social media platforms to build brand awareness, drive traffic, and foster customer relationships.

6. Email Marketing

  • Master the strategies for effective email campaigns that drive conversions and customer retention.

7. Pay-Per-Click (PPC) Advertising

  • Understand how to create and manage PPC campaigns across various platforms for maximum ROI.

8. Analytics and Reporting

  • Learn how to analyze data, measure campaign performance, and make data-driven decisions to optimize marketing efforts.

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